Think Bigger. Create Bolder.

We design the world’s largest, most innovative and most loved immersive experiences.

Hire Us

A FULL CREATIVE ECOSYSTEM

• imagine it

• DESIGN IT

• Build it

• produce it

• experience it

• Scale it

• imagine it • DESIGN IT • Build it • produce it • experience it • Scale it

over 500 projects in 13 countries

We’ve done it all.

PROJECTS

WHAT WE DO

SET DESIGN

CONCEPT & STORY DEVELOPMENT

DIGITAL INTERACTIVITY

VISITOR EXPERIENCE

SCHEMATIC DESIGN & STRATEGY

PRODUCTION

PROJECT MANAGEMENT

ART DIRECTION

THEATRE

We bring theatre and set design to life with striking visuals, intricate craftsmanship, and immersive storytelling, creating stages that transport audiences beyond reality. From Broadway to immersive installations, our designs elevate narratives, enhance performances, and leave a lasting impression.

IMMERSIVE EXPERIENCES

We design immersive experiences that blur the lines between reality and imagination, engaging audiences through multi-sensory storytelling, interactive environments, and cutting-edge technology.

MUSEUM EXHIBTIONS

We design museum exhibitions that transform storytelling into immersive, interactive, and engaging experiences, bringing history, science, and culture to life. Through dynamic environments, cutting-edge technology, and narrative-driven design, we create exhibitions that educate, inspire, and leave a lasting impact.

EVENTS, AWARDS & PARTIES

We craft unforgettable events, award shows, and parties that blend emotive storytelling, dynamic design, and cutting-edge production to create moments that captivate and inspire.

RESTAURANT DESIGN

We design restaurants that go beyond aesthetics, crafting atmospheres that engage the senses and enhance the dining experience. Through story-driven environments, innovative spatial design, and immersive elements, we transform meals into unforgettable journeys.

BRAND ACTIVATIONS & EXPERIENCES

We design brand activations and experiences that turn audiences into participants, creating immersive, story-driven engagements that forge deep emotional connections.

Our Clients

Move beyond the moment. Create Experiences that last.

Why XL?

We listen. We help. We communicate.

We are obsessed with the details, and we’re wildly creative. Whether you’re just beginning to brainstorm, or your ready to begin designing, we’re here to help you every step of the way.

"In my role as Vice President of Exhibits for 15 years, I have worked with many talented designers; however, I would place Todd and Kevin at the top of the list!”

— Kurt Haunfelner V.P., Exhibits + Collections Museum of Science and Industry, Chicago
“Much of the credit for this exhibition’s success with American and international visitors goes to Todd Rosenthal and Kevin Depinet for their spellbindingly effective physical design."

— Jon Lellenberg U.S. Representative, Conan Doyle Estate
“Their work is impeccable. It is deeply thoughtful and considered while remaining spontaneous, playful and wildly creative.”

— Christopher Wilson Director of Exhibit Project Management Museum of Science and Industry, Chicago

Our Mission

At XL Creative, we strive to be the go-to source for innovative and captivating creative design solutions. Our mission is to enable our clients to communicate their stories and ideas in powerful and meaningful ways through the use of immersive visual and audio experiences.

We strive to create engaging, impactful, and memorable experiences that inspire, educate, and entertain audiences. We believe in utilizing the latest technology and techniques to create unique and memorable experiences that capture the attention of viewers and bring their stories to life.